Week Two Results - Article Marketing Case Study

As of May 21st

Summary As of May 21st:
Total Number of Keywords Bringing in Traffic: 43
Total Number of Back links Found: 0 (although over 82 links found manually)
Page One Listings in Google: 21
Total Unique Visitors: 138

I noticed via Google Analytics that a website picked up the article I wrote and republished it. This is just one example of how web sites will use your articles to add content to their own website. It further proves the point that your article should not already be published on your site if you want to avoid duplicate content issues. Always write a unique article! The site was Small Business Brief and although it only brought in an additional 9 visits, sites like these can quickly add up.

The results below will show why most webmasters prefer, and even enjoy, chasing the long tail.

Current Results: May 21st
Article Posted: May 10th
Landing Page Updated/Optimized (http://www.successwithauctions.com/Your_own_eBay_store.php): May 1st

Analytics:
Google Analytics: May 21st
Page Views: 92, Unique Views: 72. AvgTime on Site: 1:15, Bounce Rate: 55%
92% of traffic came from an external link or keyword
Keywords that brought traffic: listed in order of traffic. All shown ranking is from Google

• (not set) * whatever that means??: 36 Page Views
• "auction pi": #13
• start an ebay store: #7
• how to sign up for ebay store: #7
• how to start an ebay store: #21
• starting an ebay store: #6
• start a ebay store info: #6
• list your ebay store: #3
• how to own ebay store: #5
• build affiliates ebay store: #16
• setting up an ebay store, things to know: #1
• we will open an ebay store for you: #4
• types of ebay store: #5
• create your own ebay store: #6
• how to open a store on ebay: #11
• if you have a basic ebay store what are the costs: #1
• start ebay store: #18
• easy start free ebay affiliates store: #15
• how to build an ebay store:#15
• start a ebay store: # 11
• how do you customize your ebay auction: #5
• build an online ebay shop: #7
• open up an ebay store: #5
• have your own makeup shop free online: #2
• start your own ebay store free: #4
• opening up an ebay store: #11
• submit your auction store: #25
• start a store on ebay: # 8
• open ebay store: # 13
• choosing an ebay store name: #6
• start your own ebay store: #5
• setting up an ebay store: #8
• ebay stores websites: #37
• theme ebay tutorial: #12
• can i own multiple ebay stores: #6
• how to customize ebay shop theme: #11
• how to build your ebay shop: #6
• naming your ebay store: #25

Entrance Sources:

• Google: 91 Page Views
• (Direct): 11 Page Views
• smallbusinessbrief.com: 9 Page Views
• AOL: 6 Page Views
• ezinearticles.com: 6 Page Views
• procserv2.com: 1 Page View

Links: (note: we all know that it can take several months for links to "show up") the keywords above prove that the links are still counted even though it may be hard to see them)

Google SiteMaps May 21st
Links to Page: 0

Webconfs BackLink Anchor Text Analyzer: May 21st
Links to Page 0

** The logical course of action going forward would be to do some link-building with the anchor text being the keywords listed above. By doing so, one could easily increase most of the long tail keywords listed to #1 positions. For the purpose of this case study however, I will be doing no additional link building than what was already done by submitting the article.