Online Auctions - Presentation Part Two

Make Money With eBay Guide

Free eBay Business Kit >> Learn to Sell on eBay

This article is intended to teach you step by step how present your ebay auctions to potential buyers and more importantly, make money with online auctions. Please leave us comments, questions, or success stories so that we can improve this guide.

Font Colors
Most font colors you will see on the auctions will be black. There are a couple of exceptions to that.

• A colored font creates emphasis and draws attention to itself. The two most popular font colors are: Red and Green for reasons we'll go into a little later.
• The second situation where color fonts are used is in multi-colors, such as each word or every letter is a different color. The reason to do this is to appeal to members who are:
• Buying children’s items – clothing, toys, and furniture
• Older buyers who are not particularly sophisticated about the Internet
• Alternative culture, New Age, etc.

Colors in Templates, Backgrounds and Layout Areas
As you research other member’s eBay auctions you will find some that use color templates, backgrounds and areas that have color. These are to give the visitor to the auction a feeling about the auction and the item(s). Remember many people buy emotionally.

Here is a review of colors, some you have seen before and some additions.

• Red – creates an emphasis of immediate attention, urgency, hot, fast acting
• Green – creates the feeling of money, or relaxing or nature
• Blue – creates the feeling of trust and loyalty
• Orange – creates the feeling of warmth, friendly and social
• Purple – creates the feeling of luxury, and wealth; (women usually like this color much more than men)
• Gray – creates the feeling of mystery or indifference
• Yellow – creates a feeling of quick action, fun, outside, sunshine (It is an action color like red, but not as powerful or long lasting)

Obviously, this is a lot of information and not all of the auctions you view will use these colors as they are used by professional designers who understand the psychology of color. Nevertheless, we have been amazed over time how people use these colors intuitively and accurately on their web sites and auctions. A word of caution in over using color or font size. A page that is too busy and seems to have too much information and too many points to pay attention to can be a turn off to a buyer. As you research, pay attention to how many colors and sizes are used with certain items, where things are left with a chaotic feel versus a very streamlined presentation.

Continue to Purchasing Inventory.